The City of West Hollywood is developing a pilot project—the “Sunset Strip Pilot Creative Off-Site Advertising Sign” project—that proposes a temporary, one-of-a-kind billboard structure at the City-owned site at 8775 Sunset Boulevard. The project will inform the broader off-site advertising policies for Sunset Boulevard. The City received nine design proposals; four finalists have been selected:
- Orange Barrel Media/Tom Wiscombe Architecture/MoCA
- JCDecaux and Zaha Hadid Project Management Ltd.
- Outfront Media/ Gensler/MAK Center
- Tait Towers Inc.
The finalists’ proposals include thought-provoking ideas that embrace 21st century technological advances and leading-edge artistic ingenuity, tailored to the unique urban space of The Sunset Strip. The four finalist teams each presented their evolving concepts to the community at the West Hollywood City Council Chambers on May 18.