In Bryon Merritt's role as Senior Creative Director at Nike, he drives how the brand comes to life across all consumer touch points be that retail, digital, and brand experiences in Nike's biggest geography. The team he leads focuses on driving innovation around how the products Nike makes, the services they create around those products, the places where consumers interact with those products and services (both physical and digital) and how they communicate all of this comes together in a seamless and considered experience for consumers. His work fuses marketing, design and innovation and crosses the creative boundaries of digital & physical, communication design, service design and space. At Nike, Byron drives creative around the launch of the Nike+ Fuelband and was a part of the team creating the product experience. He was creative director for Nike's first video game Nike+ Kinect Training designed for the Xbox Kinect platform as well as new to Nike, customization experiences. Prior to Nike, Byron worked what's been considered to be the world’s most innovative design company IDEO in San Francisco. Byron earned a Masters in Architecture at SCI-Arc and currently lives in Portland, Oregon.