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06.20.12
SCI-Arc Faculty, Director Organize and Speak at AIA│LA 2012 Annual Design Conference

Apart from managing his rising Venice-based studio, Zellnerplus, and coordinating the Cultural Studies and SCIFI programs at SCI-Arc, faculty member Peter Zellner has actively been working with the Los Angeles chapter of the AIA in reshaping their annual design event, the AIA│LA Annual Design Conference.

For 2012, AIA|LA has programmed its annual event to recalibrate an architect's understanding of the potential for place and practice emerging from dramatic changes in technology and culture within a slowly recuperating economy.

Scheduled to take place June 22 & 23 in conjunction with the Dwell on Design 2012 show at the LA Convention Center, AIAís two-day event is organized as a series of moderated interactive panels and presentations representing varied and often diametric perspectives and degrees of experience.

Among event highlights on the first day, a presentation and conversation with Hernan Diaz Alonso, the graduate program chair at SCI-Arc, offers insight to the new digital workforce and the possibilities they bring for the shape of practice and design in general. This presentation segues to the afternoon panel sessions led by SCI-Arc faculty member and architect Michael Rotondi, FAIA and design strategist Lance Carslon. The first of the panels, not your father's office, looks at transforming the operation and expectations of an architectural practice. The closing session pulls the days information gathering together to identify linkages that may reshape how architects search for and how they accomplish adding, social, cultural and economic value. Among faculty speaking on the first day of the conference are David Bergman, co-coordinator of the SCIFI post-graduate program at SCI-Arc, and Marcelo Spina, coordinator of SCI-Arcís Applied Studies sequence.

The second day of the conference kicks-off with a presentation by SCI-Arc visiting faculty Michel Rojkind, who talks about designing compelling experiences that go beyond mere functionality, connecting architecture at a deeper level with the intricacies of each project. Organizer Peter Zellner will lead a panel focused on new forms of practice that hybridize product design and installation design, while faculty member and SCI-Arc alumnus Jason Payne (B.Arch Ď94) presents a case study of his Raspberry Fields residential project situated in northern Utah. SCI-Arc related speakers on the second day of the event include faculty members Elena Manferdini, Florencia Pita, Herwig Baumgartner and Todd Gannon, and alumnus Benjamin Ball (B.Arch Ď03).

Conference registration is open to the public. Registration for the AIA|LA Design Conference includes a complimentary 3-Day Pass to access Dwell on Design 2012. For a detailed schedule and to register, click HERE.